Corporate interior and showroom

World leading sportswear brand Nike was looking for a spatial design deeply rooted within Nikes' design DNA and linked to a British heritage feel for a location to invite celebrities from music, film and sports to introduce those VIP visitors to the brand's philosophy.

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In a ritualised encounter the special guests receive individually designed pieces of sports gear as gifts. So, COORDINATION created many secret drawers and hidden places within the interior and bespoke pieces of furniture as beautiful and intriguing presentation opportunities.

The four story location is secret, not visible from outside and by invitation only.

Client NIKE Retail B.V.
Assignment idea, concept and planning of the complete interior design, loose furniture package, graphic design and supervision of production
Design Flip Sellin, Tilman Thürmer
Project Management Flip Sellin, Natalie Ziesemer
Team Marius Bell, David Musrie, Mendel Heit, Martina Zeyen, Gabriela Hauser, Dave Bynoe, Ashley Legg
Lighting Design Anne Boissel
Graphic Design Jacques et Brigitte
External Artist Louise Riley (Stitching)
Office Coordination