EDITED and ABOUT YOU
EDITED and ABOUT YOU
Showroom & Office Design
On behalf of the German online fashion retailer ABOUT YOU, the Berlin-based office for architecture and interior design COORDINATION has developed a pared back interior concept for the new showroom of ABOUT YOU’s own fashion brand EDITED and the shared office in Berlin. The design ensures a fluid and cleverly structured use of space, offers a variety of display options, and simultaneously acts as a discreet atmospheric backdrop for the latest collections.
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The new wholesale showroom serves as a presentation and reception space for buyers and partners, in which the current collections, online exclusives and basics as well as new designs and collaborations are displayed. The objective of the redesign of the showroom was therefore to visually express the identity of the young brand while providing sufficient storage and display space for the various collections.
The colour palette for walls, textiles and furniture is dominated by warm, cream-coloured tones which create a homely feel. Natural materials, such as ash wood, linen or rattan complete the selection of materials and offer an interesting tactile addition to the otherwise very reduced interior.
In addition to the colour and material concept, COORDINATION designed bespoke display solutions and flexible elements that divide the showroom into zones for presentation, fitting, and meeting, while at the same time ensuring a fluid use of these areas. A bespoke custom-designed product by COORDINATION is the adjustable mirror made of ash wood, which is based on the typography of the EDITED logo and subtly makes the corporate identity part of the customer experience.
In addition to the showroom, COORDINATION has also designed the reception area as well as the offices and studios of ABOUT YOU and EDITED.
For the offices and studios of ABOUT YOU and EDITED, located on the first to fifth floor of the building, COORDINATION has developed additional storage solutions that can be moved and extended flexibly and also visually calm the busy office spaces. A modular industrial 2 shelving system with an ivory-coloured powder coating provides storage space for the fashion house‘s multitude of clothes, accessories, shoes and bags, while also echoing the industrial charm of the building complex.
As in the showroom, COORDINATION has specified monochrome curtains which conceal the storage space when needed and thus contribute to a calm room climate. The trolleys, which are also powder-coated in a matching colour, are used throughout the building.
Facts
| Client | ABOUT YOU SE & Co. KG |
| Project | Concept, interior design, planning and realisation of the showroom and additional interventions in the entrance area and office and studio spaces |
| Completion | June 2022 |
| Total floor area | Showroom about 120qm, total floor area about 2200qm |
| Concept | Lena Kramer + Flip Sellin |
| Project Management | Lena Kramer |
| Team | Andrea Dunmore, Stefanie Hunold |
| Photography | Jennifer Marke, Peter Margis |