Bogner

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Bogner

Trade fair stand

For the presentation of the Fire+Ice Collection at the Premium Fashion Fair in Berlin, COORDINATION designed a stand that reflects Bogner’s philosophy of balancing sports and luxury.

On 45 sqm, bright white reflective surfaces as radiant as the snow on a clear winter’s day, remind the visitor of a ski slope. Two dynamic red stripes on the white floor and the high-gloss white back wall evoke the speed of downhill skiing, while a huge clear-blue 4 cubic meter ice display lets you actually feel the winter cold.

Small details such as carefully placed pieces of fur add just the right touch of warmth to this sportive and quite literally cool trade fair stand.

	Facts
    
                Client
                Willy Bogner GmbH & Co.KG a.A.
        
                Assignment
                Concept, design, planning and execution
        
                Design
                Jochen Gringmuth, Tilman Thürmer
        
                Project Management
                Jochen Gringmuth
        
                Team
                Natalie Ziesemer
        
                Photos
                diephotodesigner.de

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