Crown South

Crown South

Wayfinding

COORDINATION has developed a comprehensive signage system for Berlin‘s new Heidestraße quarter.

In the heart of Europacity, in the immediate vicinity of Berlin‘s main railway station, the new city quarter on Heidestraße with a total floor area of 295,000 sqm has recently been completed. COORDINATION developed a comprehensive and graphically striking wayfinding system and visual identity in collaboration with the agency Rosendahl Borngräber. The challenge was to create an orientation system that is intuitive for different users - residents, office workers and visitors - and at the same time meaningful and timeless.

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The Crown South building

The Crown South building block designed by GMP architects stands out with its timeless, high-quality aesthetics, generous façades and gleaming brass railings. The building with a floor area of 24,000 sqm, including an underground car park and a roof terrace, was complemented by a minimalist orientation system that emphasises the elegance of the architecture. The scope covered the entire visual identity, from the house numbers on the façade to the orientation on all floors, from the underground car park to the roof terrace. The timeless elements developed by COORDINATION create an elegant and simple graphic appearance.

Facts

Client	Taurecon Real Estate Consulting GmbH
Assignment	Development and planning of signage system for four building complexes
Design	COORDINATION / Rosendahl-Borngräber, Berlin
Project management	Jochen Gringmuth
Team	Stefanie Hunold
Architecture	GMP Architekten
Photos	Yves Sucksdorff